The other tools just didn't work for us
I want to share with you why I spent real time and money building a project management tool in a space full of project management tools.
For the last 15 years plus, I've been running companies. I'm the Brand Manager at AfroTech, the largest Black tech platform in the world. We bring 30,000 technologists, founders, professionals, and investors together every year and I help shape how that brand shows up. I host Black Tech Green Money, a podcast that got nominated for an NAACP Image Award and an iHeartPodcast award, where we talk about wealth, tech, and ownership in the Black tech community. I founded Creadio, a marketing technology and production agency that works with brands who are serious about their narrative. I built TolHouse, a 25,000 square foot private social club in my hometown, Toledo, Ohio, and it also houses Lucille's Jazz Lounge and Earth Coffeehouse. And I launched ICON, an on-demand photography platform where you open the app, book a photographer, and get professional photos back the same day.
That's not a flex. That's context. Because running all of that means I am coordinating people, projects, clients, contractors, and deliverables every single day. And for all of that time, I've been duct-taping together software that was never quite right.
Either it was too simple would fall apart when we needed serious features, or it was so heavily loaded with stuff that half my team never even learned to use it. Or it was charging me per seat for a team that's constantly growing and shrinking depending on the project. Every time I saw the charge show up on my credit card statement, I felt a mild scowl because I knew I was paying dearly for something that wasn't cutting it.
The tools weren't built for the way we worked. And when I talked to other founders or managers, I felt the same tension. Work scattered across four different apps. Clients confused about where to find their updates. Team members missing context because the last update lived in somebody's Slack DM.
So I built TasqForce.
One flat price. Unlimited users. Your whole team. Every contractor and every client all in one place. Task boards you can customize. AI that breaks big and often vague tasks into things you can actually move on. A service request portal so clients aren't blowing up your DMs or inbox to submit something. And, role-based access so the right people see the right things and nothing they shouldn't.
I didn't add any flex features. Everything in here is something my teams needed.
Now let me be straight about who I'm building this for.
TasqForce is not for the 500-person company with a procurement team and a security questionnaire. We're not there yet, and I'll be honest with you when we are - if we ever get there. Currently, that's not my aspiration. Right now, TasqForce is for the founder running a 12-person agency who's tired of paying Asana prices for half the team to ignore it. It's for the nonprofit managing grant deliverables across three programs with a spreadsheet that everyone's scared to touch. It's for the operator who is moving fast and needs their tools to move with them.
If that's you, this is yours.
Here's the other thing I want to say: I'm building this in public, with honesty, and I'll show you the behind the scenes. That means I'm going to write about decisions we made and why. Pricing caps, feature prioritization, what we broke and had to fix. I think there's real value in pulling the curtain back, especially for the community I come from, and for the people building their own things who want to see how another operator is moving. Or maybe it's just entertaining enough to someone and they're inspired to support us by becoming a user.
So if you've been looking for a project management tool that doesn't insult your intelligence or your margins, come try it. 30 days free, cancel anytime if you're not happy. But if you send us feedback, I'm personally committed to listening and improving.
And if you just want to watch how this gets built, you can pull up too. You're invited.